College Marketing Director
Phoenix, AZ 
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Job Description


College Marketing Director

Job ID: 319917
Location: GateWay Community College
Full/Part Time: Full Time
Regular/Temporary: Regular

Salary Range

$93,055.00 - $120,971.50/annually, DOE

Grade

123

Work Schedule

Monday - Friday, 8am - 5pm; some evenings and weekends may be required
Summer Hours: Monday - Thursday, 7am-6pm

Work Calendar

12 Months

Maricopa Summary

Are you looking for a place to work where you can make a real difference in the lives of over 200,000 college students every year?

Would you like to be part of an organization that adds $7.2 billion dollars to the economy and supports nearly 100,000 jobs in the fastest growing county in the United States?

Whether you're teaching, working, or learning Make It Happen At Maricopa County Community Colleges!

About Us

What's Currently Happening at Maricopa
  • Many of our campuses have received grant awards through the National Science Foundation to improve undergraduate STEM Education: Hispanic-Serving institutions program (HSI Program).
  • Commitment to diversity, inclusion, equity and employee groups to create an environment of shared governance
  • One of the largest community college systems in the country
  • 2020 Healthy Arizona Worksites Program recipient
  • Named 19th Best Employer for Women by Forbes
  • 2019 No. 42 in Arizona's Best Employers


Campus Statement

GateWay Community College is a Hispanic Serving Institution with one of the most diverse student bodies in the Maricopa Community College district. Over 46% of our students indicate Hispanic heritage and better than half of the student population represents more than 40 countries.

GateWay Community College is seeking to attract candidates who want to help us continue building and sustaining an inclusive and equitable working and learning environment for all students, staff, and faculty. GateWay Community College understands that diversity is integral to excellence. We honor diverse experiences and perspectives, strive to create welcoming, inclusive, respectful learning environments, and promote access, opportunity and justice.

We are looking for equity-minded applicants who reflect, and demonstrate sensitivity to and understanding of, the diverse communities and populations that make Arizona a rich and vibrant place to live and work. When you join the team at GateWay, you can expect to be part of an inclusive, innovative and equity-focused community that approaches higher education as a matter of social justice built on broad collaboration among faculty, staff, students, and community partners. In deciding whether to apply for a position at GateWay, you are strongly encouraged to consider whether your values align with our Vision, Mission, Goals, and Values.

Benefits

The Maricopa County Community College District (MCCCD) is committed to providing you with a competitive, comprehensive benefits program that provides the care you and your family need to lead healthy and productive lives. Our benefits are designed to provide support for every life stage and lifestyle in our community.

Benefits & Perks Options:
  • 20 paid observed holidays
  • Arizona State Retirement System (ASRS) & 12% Employee Contribution Match (Pension, Long Term Disability, and Health Insurance)
  • Paid vacation, sick, and personal time
  • Maricopa Employee Store: Perks & Gears (exclusive discounts and offers for Maricopa Community Colleges faculty and staff)
  • Annual professional development growth funding
  • Tuition reimbursement for employees and dependents
  • Flexible work schedules
  • Maricopa Employee Health & Wellness Program:
    • Sight-On-Site Eye Care Services
    • Diabetes Empowerment Education Program
    • Mobile On-site Mammography Screenings
    • Employee Assistance Program (EAP)
    • Wondr online program that teaches clinically-proven, healthy habits that lead to less stress, better sleep, weight loss, and more
    • Pre-Retirement Events
  • Public Service Loan Forgiveness (may forgive the remaining balance on a federal student loan made directly by the U.S. Department of Education after qualifying).
  • 10+ Maricopa Affinity Resource Employee Groups (Celebrates diversity, embraces inclusion, and supports employees, students, and community!)


Job Summary

Here's your opportunity to join GateWay Community College, recently named "One of the Most Promising Places to Work in Community Colleges"!

The College Marketing Director develops, executes, and oversees strategy for all marketing and communications channels of the assigned College in support of the College's and District's mission and vision. Plans, directs, and implements the activities of the College's public relations and marketing functions in support of public information, communications and marketing campaigns as well as digital and social media initiatives; responsible for providing leadership in planning and implementing College strategic marketing, public relations and branding plans, ensuring plans meet the District's requirements. Promotes the College to its various stakeholders designed to increase enrollment, ensures student success; highlights and advances the programs and services of the College.

Applicants will provide a marketing portfolio that showcases a successful, comprehensive marketing strategy developed for a previous employer or client. The portfolio should include target audience analysis, positioning, messaging, channel selection, campaign artwork if applicable, budget allocation, tactics for implementation across various channel, and final outcomes and recommendations presented in a presentation format. The portfolio will be reviewed during the interview process.

Essential Functions

45%- Oversees a team that executes strategic direction through all aspects of marketing and communications, including workload and prioritization; provides leadership and conveys the vision and values of the college to staff. Manages and administers college-level marketing and advertising strategies; adjusts marketing strategy to meet changing conditions; manages the development of college-level marketing plans, advertising, social media optimization, brand management, web development, web content review, content marketing, email marketing, SMS marketing, search engine optimization, new marketing technology, digital advertising, social media management.

20% - Manages all public relations for the college and sends out press releases to media contacts; works with the college's instructional and support areas to create positive news for internal and external media; responsible for crisis communication in collaboration with MCCCD's communications team and internal partners.

20% - Collaborates with other units/departments to develop clear communication and promotional strategies; informs and consults with executive leadership regarding strategy, outcomes, trends and offers suggestions and insights for continuous improvement.

15% - Manages all data and analytics related to marketing, including google analytics, social media data, digital advertising analytics, etc.; collaborates with other departments to further identify opportunities in order to enhance the college's marketing effort. Performs other duties as assigned.

Minimum Qualifications

A Bachelor's Degree from a regionally accredited institution in public relations, marketing, journalism or related field and five (5) years of public relations and marketing experience that includes planning, managing and implementing associated programs and marketing campaigns and two (2) years of management and supervisory experience.

OR

An Associate's Degree from a regionally accredited institution in public relations, marketing, journalism or related field and seven (7) years of public relations and marketing experience that includes planning, managing and implementing associated programs and marketing campaigns and two (2) years of management and supervisory experience.

OR

A High School Diploma/GED from a regionally accredited institution and nine (9) years of public relations and marketing experience that includes planning, managing and implementing associated programs and marketing campaigns and two (2) years of management and supervisory experience.

Desired Qualifications

A. Experience leading a marketing team and overseeing the development and execution of the marketing strategy

B. Experience with developing and leading strategic marketing plans with tactical solutions and public relations initiatives preferably in a higher education setting

C. Experience with optimizing online content through social media management, web design/content, email marketing and digital advertising

D. Experience with managing the public relations communication in an enterprise level organization and/or public sector

E. Experience with analyzing marketing data and analytics such as google analytics, social media data, digital advertising analytics to enhance the colleges' marketing and diversity efforts

F. Master's degree or higher in Public Relations, Marketing, Web Design, Journalism, Communications or closely related field

Special Working Conditions
  • Will be required to travel or be assigned to all GateWay locations
  • May require some evenings or weekends
  • May require prolonged periods of viewing a computer screen
  • May be required to lift or carry up to #25 lbs
  • MCCCD does not sponsor individuals for any type of work visas


How to Apply

Applicants are required to submit a cover letter and resume showing how the applicant meets the minimum and desired qualifications. All minimum requirements must be met at the time of the application.

Additional materials will not be accepted after the job posting has closed.

Missing materials or incomplete employment history will not be considered.

Please ensure your materials clearly provide the following information.
  • Clearly illustrate how prior experience, knowledge and education meet the minimum and desired qualifications for this position.
  • Indicate whether former or current employment is Full-Time or;
  • Part-Time employment, to include Adjunct or Associate Professor (must include number of hours worked, contact hours or load)
  • Provide employment history in a month/year format (e.g., 09/07 to 10/11) including job title, job duties, for each position held and name of employer for each position.
  • Three professional references, preferably current and/or former supervisors. If references are not provided in resume upon application, they will be requested at time of interview.


    Additional Requirements

    Applicants will provide a marketing portfolio that showcases a successful, comprehensive marketing strategy developed for a previous employer or client. The portfolio should include target audience analysis, positioning, messaging, channel selection, campaign artwork if applicable, budget allocation, tactics for implementation across various channel, and final outcomes and recommendations presented in a presentation format. The portfolio will be reviewed during the interview process.

    Posting Close Date

    Open until filled. First Review on May 13, 2024.

    Applications received after the review date may not be screened

    EEO, Title IX, & Clery Act

    Maricopa County Community College District (MCCCD) will not discriminate, nor tolerate discrimination in employment or education, against any applicant, employee, or student because of race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship status (including document abuse), age, disability, veteran status or genetic information.

    Title IX of the Education Amendments of 1972, states: "No person in the United States shall, on the basis of sex, be excluded from participation in, be denied the benefits of, or be subjected to discrimination under any education program or activity receiving Federal financial assistance."

    The policy of the MCCCD is to provide an educational, employment, and business environment free of gender discrimination. Incidents of misconduct should be reported to the college Title IX Coordinator, as outlined in policy, contact information is available at this link Title IX Coordinators.

    The Clery Act is a Federal law requiring United States Colleges and Universities to disclose information about crime on and around their campuses. Crime reporting data for each of the Maricopa Community Colleges, as required under the Clery Act, is available at this link Clery Act.


    To apply, visit https://jobs.maricopa.edu/psp/MCPAHPRD/EMPLOYEE/HRMS/c/HRS_HRAM_FL.HRS_CG_SEARCH_FL.GBL?Page=HRS_APP_JBPST_FL&Action=U&FOCUS=Applicant&SiteId=1000&JobOpeningId=319917&PostingSeq=1

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    Job Summary
    Company
    Maricopa Community College District
    Start Date
    As soon as possible
    Employment Term and Type
    Regular, Full Time
    Required Education
    High School or Equivalent
    Required Experience
    5 years
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